Canadians are living through uncertain times. Our country faces interconnected challenges including a new geopolitical world order, economic headwinds, climate change, technological disruptions, shifting demographics and deepening inequality.

Futureproofing Canada brings you conversations with the people who are thinking boldly about how to solve these challenges. Each biweekly episode features a frank, in-depth discussion between IRPP president and CEO Jennifer Ditchburn and the leaders who envision a Canada that’s confident and ready to seize opportunities.

In this episode, Jennifer is joined by Zita Cobb, the CEO of Shorefast, an organisation that promotes economic self-determination and strategies for strengthening local economies in sustainable ways.

Drawing on her experience revitalizing Fogo Island, Cobb shares her vision for asset-based community development, an approach that puts local knowledge, culture, and infrastructure at the heart of sustainable growth. She argues that Canada needs a more balanced model of development, one that aligns government, market forces, and community action to serve the long-term public good.

Together they explore the role of banking, tourism, and regional connectivity in building economic resilience. Cobb calls for a national strategy rooted in place, purpose, and long-term thinking to ensure no community is left behind in the country’s economic future.

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