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Webinar — Inside the Constituency-Level Election Campaign

Constituency-level campaigning is the ground game of federal elections. It’s candidates knocking on doors, workers and volunteers pounding signs into front lawns, and chaotic and spirited eleventh-hour get-out-the-vote efforts.

For years, some political observers have dismissed local-level campaigning as a quaint holdover from a time before national leaders’ tours took centre stage in media coverage, and local candidates were subsumed by political party brands and leaders. However, local campaigning is gaining ground once again. The rise of microtargeting electors through social media and the use of big data have centralized local campaigns – but also energized them.

On November 30, 2021, we held a discussion on the vital machinery of local campaigning, the subject of a series of articles called Inside the Constituency-Level Election Campaign in the IRPP’s Policy Options magazine.

The webinar featured experts Erin Crandall, co-editor of What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Sphere; Royce Koop, author of Grassroots Liberals: Organizing for Local and National Politics; and Sarah Stoodley, Minister of Digital Government for Newfoundland and Labrador, in a discussion moderated by IRPP board member Alex Marland, who led the development of the Policy Options series on local-level campaigning.

Video

Panellists

Erin Crandall
Erin Crandall
Associate Professor, University of Manitoba

Erin Crandall is associate professor of politics at Acadia University. She publishes on Canadian judicial politics and election law. Her work has appeared in the Canadian Journal of Political Science/Revue canadienne de science politique and Public Policy and Administration, among other publications. 

Royce Koop
Royce Koop
Associate Professor, University of Manitoba

Royce Koop is associate professor in the Department of Political Studies and coordinator of the Canadian Studies Program at the University of Manitoba. He writes about representation, political parties, local government and online political communication, and teaches primarily on Canadian politics.

Sarah Stoodley
Sarah Stoodley
Minister of digital government and Service, Newfoundland and Labrador

Sarah Stoodley is the Liberal member for the district of Mount Scio and minister of digital government and Service NL. Sarah was first elected in 2019 after a successful career as a digital expert.

Moderator

Alex Marland
Alex Marland
Professor, Memorial University of Newfoundland

Alex Marland is a member of the Board of Directors of the Institute for Research on Public Policy, and professor of political science at Memorial University of Newfoundland, where he has worked since 2006.  A leading scholar of Canadian politics, his research focuses on ways that Canadian politicians, political parties and governments practice strategic communications management. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control (UBC Press, 2016), which won the Donner Prize for Best Public Policy Book by a Canadian for 2016 and the Atlantic Book Award for Scholarly Writing for 2017; and Whipped: Party Discipline in Canada (UBC Press, 2020), which was nominated for the Shaughnessy Cohen Prize for Political Writing in 2021.

Date and time

November 30, 2021
1 p.m. - 2 p.m. ET

Location

Online

Event Type

Webinar

Registration

Registration